Ann Pia Aasted Jespersen

Ann Pia Aasted Jespersen - Denmark

Marketing is unique and more complex for a business to manage, since each publisher has their own approach and products to sell a business. In general the publisher products enable targeting a product based on keywords and geography. The fascinating feature is a performance based product charging the business on a consumer action whether an impression, a click, a call, or even a purchase. This enables the business to analyze performance, determine return on investment, make constant adjustments, test new messaging, and cancel ineffective marketing campaigns. It is also the intrinsic challenge of marketing products, since it requires the business� constant attention.